Hi, I’m David, a passionate graphic designer with a full-time career in Merchandising/Merchandise Planning in the fashion/retail industry. I possess a diverse background and knowledge in business management and psychology, including several years of working in the e-commerce business sector. 
As a graphic and digital designer with a unique background in both business and psychology, I bring a multidimensional approach to all my creative projects. My expertise in graphic design is enriched by my ability to dissect and understand business strategies and psychological principles. This enables me to create visually appealing and impactful designs that both drive engagement to capture attention, while also achieving business objectives to brand recognition.
In addition to meeting the business goals, I aspire to challenge myself in my designs and would like them to also inspire the audience. The one adjective I always strive to achieve with my work – MEMORABLE. To me, creating a memorable design is vital as it builds a lasting relationship between the brand and its audience; and that is what I aspire to do in every project.
Aside from doing creative work, I am fanatic about fashion and style. I love to browse boutiques and online to discover unique fashion goods or brands. I love travelling and will do so whenever I have the opportunity. Fashion and travel are not only my interests but they also serve as key inspirations to my design work. 
Have a new project in mind, or can a current project use a new creative approach? Reach out to see what we can build together!
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